Website development company, Western NY

Custom websites built for the long haul, not just the launch.

I help you untangle your web presence — clearing out what isn’t working and building something that is intuitive for customers, supports your business, and stays manageable for your team.

Book a free 20-minute call

A business owner looks through a telescope

How I Help

Good web work doesn’t happen in silos. Design, content, SEO, and accessibility are more effective when they’re built together from the start.

Content Strategy & Copywriting Services
Let’s create content that answers real questions, earns search visibility, and reads like it was written for humans.
Custom Web Development Services
Custom websites are easy for your team to manage and intuitive for customers to use.
Search Engine Optimization (SEO)
Search Engine Optimization doesn’t have to be mysterious or expensive. Help your audience find you online and make those clicks count.
WordPress Maintenance & Support Service
Keep your site secure, up-to-date, and running smoothly with ongoing maintenance services. Pricing starts at $49/mo.
WordPress Training for Content Publishers
Learn to publish content on your website with confidence. Virtual training sessions and custom video tutorials tailored to your team’s skills and your specific WordPress setup.

View all web design and development services.

Have a project you’d like to discuss?

Book a free 20-minute call

Client Testimonials

Many of my clients have been working with me for 10 years or more.

Emily has been an amazing resource for our small business. In addition to her technical expertise, she leverages her artistic skills to provide contemporary, functional, and aesthetically pleasing graphic design. After many years of working together, she remains a valuable and trusted resource for anything “web-related” where I need help, explanation, or advice. 10 out of 10 – would recommend!
Tim Buteyn, ThinkingKap Learning

Emily did an amazing job of understanding our needs, developing a vision based on our vague instructions, then translating that information into a clear, organized, professional-looking site. In addition to being reliable and responsive, Emily exceeded expectations with her proactive approach, working with us to refine the site and suggesting useful features we hadn’t considered.
Rod Berthold, Owner – Berthold Electric,

We’ve been working with Emily for 10+ years now and we couldn’t be happier. Emily has the amazing talent of being able to incorporate her creative artistic side with her ever expanding knowledge of website creation and SEO. She creates more than just a functional website. She creates a website that is the embodiment of your brand and mission.
Teri Calandra, Owner, Calandra Center for Health and Wellness

I love Emily! I have worked with her for many years, and she has never disappointed me. She is dialed in to our project and website needs, is detail-oriented without losing sight of the big picture, responds in a timely manner, is proactive with communication, and troubleshoots along the way. I highly recommend her.
Cindy Trawinski, Owner, Trawinski Consulting

Let’s make your website better!

Book a 20 minute call. I won’t try to sell you anything and you don’t need to download an app.

I listen before I build, I’m honest about what strategies I think will and won’t work – and willing to test my own assumptions – and I am always open to your ideas and feedback. Based in Jamestown, NY, I work with clients across the US.

Book a complimentary 20-minute call →

Hi! I’m Emily Rapport, Owner of Always Open Design.

Work sample

Learn about WordPress for your industry.

Working with Always Open Design

I’ve worked with accountants, therapists, nonprofits, local government agencies, and artists. I aim to surface the “unknown unknowns” of your website, then design for what matters most to your audience. Learn more about me – or see how WordPress can work for your business:

WordPress for your industry

Can I interest you in a free website report?

No encyclopedia sets, no steak knives.

Share your website link and get a 10-minute video report of top priorities that need attention on your website: AI / SEO, Accessibility, and User Experience. I’ll follow-up with an invite for a FREE review call where you can ask me anything about your website.

Don’t have a website yet? Tell me about your project needs.