From Builder to Blocks: A Rebuild Experiment

The good thing about looking back at early work, and cringing, is seeing how much you’ve learned. I built the first website for the law firm of Despres, Schwartz, and Geoghegan, Ltd. around 2015. They needed a responsive website (migrating from a classic table layout) and WordPress seemed the right solution. I used my premium… Continue reading From Builder to Blocks: A Rebuild Experiment

How I learned to love the web again

Reflections on my first “An Event Apart” conference. In every generation a Change-maker is born. She alone will stand against the forces of scope creep. She is the designer, developer, brand-builder, project manager, and client hand-holder. But actually, she’s not alone. The full-stack myth may persist but what truly makes the individual powerful is their… Continue reading How I learned to love the web again

Should I Trademark or Copyright my brand?

While copyright and trademark both protect your intellectual property, they have specific applications. According to the US Copyright Office FAQ, copyright “protects original works of authorship including literary, dramatic, musical, and artistic works such as poetry, novels, movies, songs, computer software and architecture. Copyright does not protect facts, ideas, systems, or methods of operation, although it… Continue reading Should I Trademark or Copyright my brand?

Your Website is a Garden

Your website is nothing without your content. That folder of Word .doc’s and .jpg images you’ve been collecting is the raw material that will be transformed (through design magic) into an intuitive website that provides useful, actionable content to a rapt audience. In theory. Communicating your vision (and adhering to your desired project timeline) rests largely… Continue reading Your Website is a Garden

Design is Communication

Good design is all about communication. The visual and the written content of your website work together – they complement, emphasize and reinforce your vision. When successful, good design becomes transparent. You don’t need a big red button to say “click here” if users can understand and navigate your content intuitively.

3 Things to Ask Your Logo Designer

As a freelance designer working with small and start-up companies I often work with clients who have established their brand but need to develop a web presence and additional print materials. This is where the original art for an existing logo becomes important.

Marketing 101

There are lots of great tools for web-marketing which are free or inexpensive. From Facebook to Yelp! to Twitter – the trick is finding what works for you and what you will stick to.

There are lots of great tools for web-marketing which are free or inexpensive. From Facebook to Yelp! to Twitter – the trick is finding what works for you and what you will stick to.