Reflections on my first “An Event Apart” conference. In every generation a Change-maker is born. She alone will stand against the forces of scope creep. She is the designer, developer, brand-builder, project manager, and client hand-holder. But actually, she’s not alone. The full-stack myth may persist but what truly makes the individual powerful is their… Continue reading How I learned to love the web again
Category: Tool-Tips
The Panama Papers & WordPress Plugin Security
It’s a Big, Bad, World Wide Web. Is Your Website Secure? It can be very easy for people to justify short-term gain vs long-term effort: “Well, I’ll just leave my keys in the car door tonight. They’re so heavy and jangly. Carrying things is hard.” – Someone The absurdity of the above example is not… Continue reading The Panama Papers & WordPress Plugin Security
This is your Content on Search
There are many factors that can influence your search engine ranking from the age of your domain name, the accessibility and technical structure of your website code, the usefulness of your content, to the quality of internal and external links to your site. How your website performs in search is also related how closely your… Continue reading This is your Content on Search
Should I Trademark or Copyright my brand?
While copyright and trademark both protect your intellectual property, they have specific applications. According to the US Copyright Office FAQ, copyright “protects original works of authorship including literary, dramatic, musical, and artistic works such as poetry, novels, movies, songs, computer software and architecture. Copyright does not protect facts, ideas, systems, or methods of operation, although it… Continue reading Should I Trademark or Copyright my brand?
Your Website is a Garden
Your website is nothing without your content. That folder of Word .doc’s and .jpg images you’ve been collecting is the raw material that will be transformed (through design magic) into an intuitive website that provides useful, actionable content to a rapt audience. In theory. Communicating your vision (and adhering to your desired project timeline) rests largely… Continue reading Your Website is a Garden
Design is Communication
Good design is all about communication. The visual and the written content of your website work together – they complement, emphasize and reinforce your vision. When successful, good design becomes transparent. You don’t need a big red button to say “click here” if users can understand and navigate your content intuitively.
A few ranking myths debunked and how to improve your site results
Search engines are competing with each other to get better results and eliminate low-quality, link-farmed sites. In fact, Google has just revealed some algorithmic improvements that will benefit high-quality websites and downgrade or remove results from sites that are not providing unique or useful content to users.
3 Things to Ask Your Logo Designer
As a freelance designer working with small and start-up companies I often work with clients who have established their brand but need to develop a web presence and additional print materials. This is where the original art for an existing logo becomes important.
Marketing 101
There are lots of great tools for web-marketing which are free or inexpensive. From Facebook to Yelp! to Twitter – the trick is finding what works for you and what you will stick to.
There are lots of great tools for web-marketing which are free or inexpensive. From Facebook to Yelp! to Twitter – the trick is finding what works for you and what you will stick to.
Getting to No. 1 on Google
Search Engine Marketing (SEM) is like gambling; you bet your money on specific key-words or phrases to gain a higher ranking for searches that use those words. This may get you to the top of a page in the paid results for a particular phrase but the fact is that no one can promise you an organic #1 ranking on Google. The internet is dynamic with new sites and blogs constantly being added to its cyber-awesomeness.