Who I work with

With a short conversation. You tell me what you do, where you work, and what questions you get most often — I’ll outline a simple site structure and send a clear proposal.

I build clean, mobile-first WordPress sites organized around your services, service area, and how people get in touch. The editing tools are straightforward enough that you can update a phone number, add a photo, or change your hours without calling anyone. Nothing proprietary, nothing that locks you in.

Request a complimentary call with me and we can review your current site and needs.I’ll provide a clear proposal and timeline after our initial consultation.

It depends on what you need long-term. The most important questions are: who owns the content, can you take it with you if you leave, and can someone other than your original developer maintain it? Those answers should drive the decision more than features or price.

For simple sites with modest needs, template builders work fine. Where they fall short is ownership and flexibility. Your content lives on their platform, and if they change pricing, features, or shut down, you have limited options. WordPress gives you full ownership and portability from day one.

Template builders look cheaper upfront but costs compound over time: monthly fees, feature upgrades, and the eventual cost of migrating off when you outgrow them. A well-built WordPress site costs more initially and less over time.

It means no single company controls the platform. WordPress is maintained by millions of developers worldwide, which means vulnerabilities get patched quickly and you’re never dependent on one vendor staying in business.

With WordPress, yes — your site, content, and data are yours. With proprietary platforms, that’s often not the case.

It depends on scope, but a custom WordPress site typically runs between $3,000 and $8,000 for a small to mid-sized business. That includes design, development, content strategy, and basic SEO setup. Ongoing maintenance starts at $49 per month.

Many tools are free or low-cost, so upfront cost may appear less. But, as anyone who has taken on a home improvement project knows, the real cost is your time. Learning WordPress, writing your own content, troubleshooting plugin conflicts, and figuring out SEO from scratch can easily consume 80–120 hours for a first-time site. A conversation is the best place to start and if a simple DIY solution will work for you, I’ll be straightforward and tell you that.

Most projects take 8–12 weeks from kickoff to launch. The biggest variable is usually content: copy, photos, and decisions about what goes where. Projects move faster when clients come prepared but this is a big part of our beginning discovery work, to ensure that the design and build is as smooth and planned for as possible.

A template gets you online quickly and cheaply. A custom site is built around your specific audience, services, and goals — with structure and content strategy baked in rather than retrofitted. Templates often cost less to start and more to fix later.

Content, almost always. Design and development move quickly once there’s a clear direction. Waiting on copy, photos, or internal approvals is where most timelines stretch. If this does happen in our project, I am our proactive guide keeping us on course and prioritizing our tasks.