Stand out in crowded local search for accounting and tax services
When someone types “CPA near me” or “small business bookkeeper in [city],” your website needs to show up and build trust in order for someone to take the next step.
Do any of these issues sound like your current website?
- Your site uses the same template and stock photos as every other firm.
- You “want better SEO” but don’t have time for endless blogging or guesswork.
- You’re not sure how to use articles or resources to build trust with the clients you want to work with.
I design custom WordPress websites for CPAs, bookkeepers, tax preparers, and small accounting firms that are easy to update, built for local search, and clear enough that visitors know immediately whether you’re the right fit.
Curious how your site stacks up?
Or, get started with a project quote.
Accounting firms and CPAs face common website challenges
Getting found in local search
When someone types “CPA near me,” “tax preparer in [city],” or “bookkeeper for [industry],” thin, template sites rarely show up. When they do, they don’t convert. I structure your site around the services and client types you want (business vs individual, niche industries), then pair that with focused local SEO so you show up for the searches that matter.
Keeping content current
Tax laws change. Deadlines shift. Firm details update. Your website should make that easy — not feel like another job. I build for easy content creation from the start and train your team so content updates don’t require a developer. I’m also available for technical support and ongoing WordPress maintenance service.
Looking like the expert you are
If your site looks dated, lists old deadlines, or has broken pages, qualified clients will click away – often in a less than 3 seconds. Whether they’re a business owner or an individual looking for tax help, your website should reflect the same precision and professionalism they get when they work with you.
Emily is creative, provides great ideas and suggestions, and is very efficient. She is also an excellent writer.
Rob Pasquesi, Pasquesi Partners
What I do for accounting firms
Your site is built around your brand and practice areas, not squeezed into a generic accounting firm template. Whether you focus on tax preparation, financial planning, or small business accounting, we design a structure that supports your content and makes it easier for the right clients—and search tools—to understand what you do and take the next step.
Search engine optimization & local SEO
I handle on-page optimization and keyword research for your practice areas and location, then provide training so you can maintain strong rankings over time. We focus on the services and markets that matter most to you, rather than chasing every possible keyword. You’ll know what we’re targeting and why.
Content strategy and copywriting
We’ll decide together which articles or guides are actually worth writing, so your content works as a trust‑builder, not another unchecked to‑do list. And instead of churning out random tax tips every season, we build a small set of articles and resources that support your priority services and show your expertise over time.
Accessibility conformance
I build to WCAG 2.1 AA, test with automated and manual methods, and train your team on the basics. This helps to reduce your exposure and aligns your site with the same care you bring to client work.
Ready to talk about a project?
Ready to see what your current site is missing?
Share your website link for a free expert review and a complimentary call to walk through the findings.
What it’s like to work with me
Based in Chautauqua County, NY, I serve small businesses and individuals throughout the United States. I’ve worked with solo CPAs and boutique accounting firms to create modern websites, develop SEO and content marketing strategies, and craft original service-focused content that converts.
Strategies that fit your reality
I provide supportive strategies that fit your reality and capacity, not cookie-cutter formulas designed for teams with unlimited resources.
Responsive communication
You’ll work directly with me. I respond quickly, explain things in plain language, and treat your business goals as my own. More about me.
Decisions backed by data
I focus on measurable outcomes like more customers finding you in search results and successfully taking action on your website. Decisions are backed by real data.
Our work together is a collaborative process and you’re an integral part of it. During our project, we’ll have regular communication through email and scheduled Zoom calls.
Ready to talk about a project?
Recent articles: SEO
FAQs about your accounting firm website
How long does it take to build an accounting firm website?
Custom WordPress websites can take 4-6 weeks or 6-8 months. This process includes discovery, design, development, content creation, and thorough testing.
Request a complimentary call with me and we can review your current site and needs.I’ll provide a clear proposal and timeline after our initial consultation.
Will a website for my accounting firm help with local SEO?
Yes. I make sure that your website is optimized for local search by including Google Business profile integration, researching local keywords for services, and developing location-specific content. This work helps you rank in local organic search when potential clients are looking for accounting services in your area.
We can also review other tools in the SEO tool-belt to help you achieve your search goals, including AI overviews and how social platforms factor into the bigger brand picture.
How can we use a blog without having to write every week?
We’ll identify a small set of high‑value topics, like complex issues your ideal clients always ask about, and build those into your site structure. That way, even a handful of well‑chosen articles can support your services, show your expertise, and give you something meaningful to share in email and social, without turning you into a full‑time writer.
Is the website optimized for search engines?
Every website I build includes foundational SEO including optimized page titles, meta descriptions, local business schema, and mobile-friendly design. We also optimize content for AI search tools like ChatGPT, Perplexity, and Google’s AI overviews, ensuring potential clients can find you whether they’re using traditional search engines or AI-powered search tools when looking for accounting services in your area.
Can I update the website content myself?
Absolutely. I always want to empower my clients to own and update their content. Custom websites are built on WordPress with user-friendly editing tools. I provide training and documentation so you can easily update service descriptions, staff information, tax deadlines, and blog posts without technical knowledge.
Do you provide website hosting or do I need my own?
I can work with select existing hosting providers or recommend managed WordPress hosts that specialize in professional service websites. I’ll guide you through the technical requirements and help ensure your hosting meets security and performance standards.
“You get what you pay for,” is the general rule of thumb here and cheap hosting is cheap hosting.
Do you handle ongoing maintenance and updates?
Websites require consistent maintenance to stay secure, functional, and compliant. I offer website maintenance plans after 30-days of complimentary support which include: regular security updates, performance monitoring, backup management, and accessibility audits.
I also provide priority support for urgent issues and help with content updates when your team needs assistance.
Have a question you don’t see here? Reach out – I’d be happy to schedule a call with you.
Integrated digital services that support your accounting firm’s website.
Let me put 20 years of web development experience to work for you.