There are many factors that can influence your search engine ranking from the age of your domain name, the accessibility and technical structure of your website code, the usefulness of your content, to the quality of internal and external links to your site. How your website performs in search is also related how closely your content matches the intent of a specific search.
Writing Well for the Web (from Google so pay attention)
- Write easy-to-read text – Users enjoy content that is well-written and easy to follow!
- Stay organized around the topic – It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking
your content up into logical chunks or divisions helps users find the content they want faster. - Use relevant language – Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
- Create fresh, unique content – New content will not only keep your existing visitor base coming back, but also bring in new visitors.
Write original, useful content and keep it relevant to your unique services. You know what you do better than anyone else! When we work with you on your website, we can help you edit and refine your content as well as help you to identify keywords and phrases to use.