Do I need a blog to be successful?

To Benefits of Blogging

A blog is a versatile, free tool that can keep your web presence current, broaden your audience, and drive traffic to your website. Publishing content to your blog, rather than a third party social media site, has the added benefit of content ownership. Your blog also includes a Really Simple Syndication (RSS) feed which means that content can be followed by others and included dynamically in most newsletter services.

Dynamic Content and Search Engines

Since many shorter keywords or phrases are highly saturated and difficult to rank for, using your blog to establish your authority around a certain topic can be helpful in earning you the trust of search engines and your readers. Writing in depth articles around specific aspects of your services or processes can help you target longer tail search phrases and allow you to rank for the more competitive head keywords over time.

Voice and Tone

The tone of your blog depends on your business but it is a forum where you can inject a more personal voice and talk about some of the behind-the-scenes news or related activities that might be of interest to you readers.

Community

Blogging is also a way to engage with your community and create connections. Following and posting comments and/or stories on related, high-quality blogs can also help you develop credibility around a particular subject.