Expert Web Services - Western NY

Work with a strategic digital partner to help you make the most of your online presence

Small businesses and creative professionals should have websites they’re proud of, sites that perform well technically and communicate authentically.

I build understanding rather than dependency, designing custom WordPress sites that allow clients to publish with confidence and connect with their audience.

Request a project quote

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Digital Services for Small Businesses & Organizations

Content Strategy & Copywriting Services
Let’s create content that answers real questions, earns search visibility, and reads like it was written for humans.
Custom Web Development Services
Custom websites are easy for your team to manage and intuitive for customers to use.
Search Engine Optimization (SEO)
Search Engine Optimization doesn’t have to be mysterious or expensive. Help your audience find you online and make those clicks count.
WordPress Maintenance & Support Service
Keep your site secure, up-to-date, and running smoothly with ongoing maintenance services. Pricing starts at $49/mo.
WordPress Training for Content Publishers
Learn to publish content on your website with confidence. Virtual training sessions and custom video tutorials tailored to your team’s skills and your specific WordPress setup.

Need a new website, a website redesign, or staff training?

Let’s work together

Your website is a business investment

A new website or a redesign can be a significant commitment of time and money. Your deliverable? A shiny new website! The realized business outcome? Maybe less certain…

Most of that risk doesn’t show up on launch day. It happens 6 months or a year down the road, when you find your “optimized” website didn’t consider accessibility or that making changes is dependent on an agency or developer that isn’t responsive.

I’m a partner who stays engaged, asks questions, and helps keep your business goals in focus. My clients stay for an average of 7+ years because they know they have expert support and proactive guidance when needed.

Let’s work together

Emily did an amazing job of understanding our needs, developing a vision based on our vague instructions, then translating that information into a clear, organized, professional-looking site. In addition to being reliable and responsive, Emily exceeded expectations with her proactive approach, working with us to refine the site and suggesting useful features we hadn’t considered.
Rod Berthold, Owner – Berthold Electric

Emily has helped us make a comprehensive and cohesive website to ensure our residents know how to find the resources they need. She’s helped empower our team with the tools to make updates when needed but is also so responsive and helpful in situations where we need her support. You should hire her!
Catherine Sharp – Chief of Staff, Ald. Andre Vasquez, 40th Ward

We’ve been working with Emily for 10+ years now and we couldn’t be happier. She listens to her clients needs and ideas, responds promptly and honestly, and is always happy to answer questions. Emily has the amazing talent of being able to incorporate her creative artistic side with her ever expanding knowledge of website creation and SEO. She creates more than just a functional website. She creates a website that is the embodiment of your brand and mission.
Teri Calandra, Owner – Calandra Center for Health and Wellness

Emily has been an amazing resource for our small business. She’s helped us with everything from managing MailChimp and creating newsletter templates, to designing and implementing aspects of our company website. After many years of working together, she remains a valuable and trusted resource for anything “web-related” where I need help, explanation, or advice. 10 out of 10 – would recommend!
Tim Buteyn, Owner – Thinkingkap Learning

As a new business owner, I really enjoyed working with Emily! She did an outstanding job at listening to my seemingly random thoughts and ideas… She anticipated my needs and was able to deliver a product that I was completely satisfied with. I would highly recommend Emily!
Marc Nunn, Owner – Nunn Group LLC

I love Emily! I have worked with her for many years, and she has never disappointed me. She is dialed in to our project and website needs, is detail-oriented without losing sight of the big picture, responds in a timely manner, is proactive with communication, and troubleshoots along the way. I highly recommend her.
Cindy Trawinski, Owner – Lifeworks Psychotherapy Center

Emily is a delight to work with. She is professional, knowledgeable, and committed. Her timely communication and organizational skills provided important scaffolding for our project, and the end result is clean, accessible, and user-friendly.
Essie Shacher-Hill, Programs Manager – KPACT

Custom web design that feels like your business

View all custom web design projects to get a feel for the quality and creativity I bring to every engagement.

Not sure if your website is doing its job?

Get your free website report. I’ll review your site and show you what’s working and where you can improve.

You’ll get:

10 minute video report
Short, written summary of specific issues
Prioritized list of recommended fixes

Or, contact me directly to discuss your project needs.

Why choose Always Open Design?

I plan for what happens after launch day:

Content structured around how people search and click
Platforms chosen to meet your capacity and scale rather than what’s easiest to build now,
Plain-language explanations for each decision we make

Based in Chautauqua County, NY, I bring 20 years of web and WordPress experience to the small businesses and organizations that I work with.

Schedule a call